Commentary: Why Engineers Struggle as Founders—And How to Make the Leap

david 22/08/2025

Many engineers transition into entrepreneurship without fully grasping the profound shift in mindset that this journey demands. Those who continue to view challenges through a purely technical lens significantly increase their risk of failure.

The core issue lies in the conflict between two value systems:

  • Engineers strive for perfection—elegant code, scalable architecture, and technical excellence.
  • Founders strive for validation—speed, user feedback, and problem-solution fit.

A technically perfect product does not guarantee market success. Users don’t buy code; they buy outcomes—saving time, reducing cost, and increasing efficiency. Engineers often fall into the “build trap”: assuming great technology will automatically attract users. In reality, distribution, user empathy, and iterative learning matter far more than technical elegance.

The successful engineer-turned-founder makes three critical shifts:

  1. From “Building Right” to “Building the Right Thing”
    Engineers focus on how to do it right—code quality, robustness, and scalability.
    Founders focus on what to build—and whether anyone cares. They embrace “good enough” solutions to test hypotheses rapidly.
  2. From Perfect Code to Rapid Learning
    Launching a flawed V1 quickly is smarter than perfecting a product nobody wants. Many iconic startups began with what engineers might dismiss as “prototype code.” Speed beats perfection. Feedback beats features.
  3. From Technology to Value
    Engineers often show off features; founders focus on outcomes. It’s not about supporting 100M users on day one—it’s about finding the first 10 who truly need your solution.

Ultimately, the transformation from engineer to founder isn’t a departure from technical skill—it’s an expansion of purpose. The best founders remain technical but become equally obsessed with the human problem they are solving. They stop writing code for its own sake and start building to make a difference—for real people, in the real world.

This journey doesn’t just make better entrepreneurs; it makes better engineers. Ones who understand why they build, not just how.