Let’s break them down:
- Collectible Economy
“Collectibles”refer to anime, gaming, and film IP merchandise—figures, badges, cards, and more. It’s not just nostalgia; it’s emotional value and collecting passion. If you’re into content creation, design, or IP management, this space offers serious profitability, often surpassing the original content itself. - Mood-Boosting Economy
Young consumers today firmly believe “money can buy happiness.” A ¥100 coffee, an aesthetic afternoon tea session, scented candles—none are essentials, but all deliver emotional satisfaction. If you’re building products in this area, learn from Disney: every touchpoint should spark joy. - Single Life Economy
Being single is a conscious lifestyle—one that’s curated and comfortable. From solo dining and compact smart appliances to personalized services, this isn’t a niche—it’s a blue ocean for emotionally intelligent products and services designed for one. - Frugal-YOLO Economy
This generation knows when to splurge and when to save. They’re pros at using group buys, second-hand platforms, and discounts—but they won’t hesitate when truly inspired. Balance high perceived value with affordability to win them over. - Pet Economy
Pets are family. That means premium food, custom gear, photography, smart tech, and even therapy services. The more tailored and high-quality your offer, the stronger the loyalty—and spending—you’ll see. - Wellness Economy (Not “Healthcare”)
They stay up late but also take their vitamins—just not the kind their parents did. Think functional drinks, wellness apparel, health-management apps, fitness-on-demand, and smart recovery devices. Make it cool, make it functional, and they’ll buy. - Convenience Economy
This isn’t laziness—it’s valuing efficiency. From food delivery and smart home gadgets to professional moving services, anything that saves time and effort is worth a premium. Focus on seamless experience and service standardization. - Healing Economy
Stress, anxiety, and burnout are real. So is the willingness to spend on self-care: hot springs, meditation apps, mental health podcasts, aromatherapy, mindfulness courses—anything that offers relief has market potential. - Self-Improvement Economy
They invest in skills that promise tangible returns: editing, writing, AI tools—anything that can boost income or create side hustles. There’s massive demand for knowledge-based services that help them grow and monetize their abilities. - Cultural & Entertainment Economy
From blind boxes and concerts to script murder games and exhibitions—experiences matter. Pop Mart succeeded by blending emotion, ritual, and investment potential into collectibles. If you can tell a story they connect with and offer immersive engagement, you’ll capture their spend.
This generation spends with purpose—for emotional value, life quality, and self-expression. They aren’t bound by traditional consumption habits; they choose with attitude and taste.
As entrepreneurs, especially those of you in tech, AI, content, or product development—think about how your solutions can align with these ten trends. Where can your hardware, AI agents, search tools, or content products play a role?
If you’re building for the future, don’t miss these shifts. Like and follow for more insights—let’s build what’s next, together.